







CRUNCH
To crunch = bite, chew, chomp, confrontation, crisis, crush, crux, gnash, gnaw, grind, masticate, munch, press, ruminate, scrunch, tread...
The word CRUNCH has been banded around the media willy nilly, but what does it really mean? To you, to me, to the boy next door... Captain Crunch, a chocolate bar, a sit up, a crisis...? What did it mean 12 months ago, what will it mean in 12 months time...